Top Popular and Failed Social Media Platforms
Humans are naturally programmed as social beings; they have always searched for methods to network or communicate with each other. Though the level of activity varies, the current age of the internet has provided an innovative way of connecting through various social networking apps.
In the digitization age, instead of handshakes or personal meetings, people are beginning or ending their relationships on these online networking platforms. On the other hand, social media websites have exploded in recent years. As the use of cell phones has increased, more people are using these sites and apps to keep in touch with their friends and family members, find entertaining content, consume news, share their opinion and meet new people.
Social media has changed the world, and the number of websites along with the rate of adoption has grown with startlingly rapid progress. With this constant flurries of social sites, many services were gone forever due to increasingly competitive market space.
Here is the list of the best social apps that either thrived or died in the past decade.
Social Media Platforms Coming to the End
This pioneer instant messaging app bid the world goodbye in July 2018. Yahoo Messenger was considered one of the 2010s top-rated chat apps, but could not compete with other apps’ new communication tools. The emergence of new mediums such as Facebook and Skype spinned Yahoo to the race for survival. Yahoo’s mobile presence was immature in comparison to other services investing in mobile technologies and messenger services. After users, including the loyal ones, shifted to explore more connections, the company had to pull the plug for this messenger. Yahoo failed to foresee the changing trends in consumer behavior and study user feedback, and that’s probably the key reason behind why it does not exist today.
It was one of the first instant messaging platforms for mobile devices back in 2005. There was a time when Blackberry phones were the only favorite phones, and Blackberry Messenger (BBM) was the recent day’s WhatsApp. People could avoid sending standard text messages and use the once-ubiquitous BBM account tied to an exclusive Blackberry pin to contact each other. BBM’s unique selling points were typing indicators, read receipts, and security features, making it a beloved messaging platform. We feel nostalgic about the demise of BBM that defined our experience of business and casual conversations. After years of financial woes from RIM, its developer, and dwindling usage, it eventually became an optional messenger. Long live BBM.
Vine became the Internet's premier tool to capture casual moments, create short-form videos, and share them online. While it did not become the everyday video-sharing tool, it turned into something interesting and wild. People were putting Vine to strange uses as the video was rewinding itself after completing it. It soon became clear that people were using this near-perfect video app for experimentation and creativity. Soon Vine’s cultural impact outshined its strategic benefits to its parent company—Twitter. On the other hand, competitors like Klip, Viddi, and Socialcam introduced new features snatching the platform’s biggest stars. While Vine could not keep pace with the competition, on one hand, mounting sore business issues compelled Twitter to shut it down eventually in 2016.
It was another Google’s foray after Orkut, Google Buzz, and Google Friend Connect. Google+ was launched in 2011 to take on competitors like Twitter, Tumblr, LinkedIn, and Facebook. However, with low user-engagement, it was a dead product walking. Even after Google spent millions of dollars, it became a service no one cared about—80-90 percent of the user sessions lasted for 5 seconds. Google+ could have survived, but the disclosure of its two data leak episodes exposing the user’s private information to hackers pressurized the parent company to accelerate the shutting down process.
Platforms that have Survived for Long
Although Facebook was a latecomer to the social networking arena, it has triumphed over similar networks. Defying the mantra of gaining competitive advantage by being the first entrant, it has fabulously succeeded as an industry’s innovator. Started as a Harvard-only network, Facebook has stolen the competition from similar social networking sites and mobile applications with discrete features like photo sharing, micro-blogging, and text messaging. Facebook has a sustainable and successful business model as it shrewdly uses people’s obsession with product quality along with its robust internal technology infrastructure to increase its user base. While it dominates digital advertising, its founder has expertly handled the Public Relations side too. Facebook is the de-facto social app to connect to friends and families, and it can surely survive another decade.
While social networks have become the battleground of opinions and news, Snapchat is silently eating Twitter’s and Facebook’s lunch. The later platforms have a huge user base of slightly older demographic, while Snapchat is preferred by teens. It was launched when Facebook and Twitter were already enjoying their status as behemoths, and Instagram was also popular among a wide range of audiences. However, this photo and video sharing platform is preferred by the younger demographic who love making customizable and short-lived snaps.
These platforms compete head to head and have eclipsed Snapchat in number of daily users, but there are some areas where it is a winner. Snapchat is the O.G of face filters, and consistently entertained and delighted users with face swap and dog filter like hilarious creations. Furthermore, its direct messaging system is simple which similar apps can’t beat. And finally, Snapchat is unparalleled when it comes to “pretty filters” and “AR capabilities”.
Telegram serves a handful of markets but still competes with WhatsApp and others because of its features- Secret Chat and Encryption. Telegram does not sell ads and supports file-sharing of any type and size. It is available on many platforms including Linux and Windows. The app operates in relative secrecy. It supports self-destructing messages just like Snapchat, and the flow of information is relatively limited. For instance, its secret chat feature won’t allow forwarding and leaves no traces on servers. The platform has its own API, and anyone is welcomed to create any kind of microprograms and bots. Telegram channels have as many features as any social networking platform; all are free, visually appealing, and users are allowed to make and share their own stickers. In conclusion, this platform has the perfect design, and its numerous functions are compelling enough to attract users.
This short-form video creation app with more than 1.5 billion downloads has grown into a wildly popular platform. From lip-syncing to viral challenges, its influence among teens has only continued to expand. Its comedy style makes it the only pleasant social networking platform. TikTok appeals to anyone to be a creator—sing, meme, act, or dance to the backdrop of pre-recorded audio. Its editing features make content creation a breeze. TikTok has also allowed celebs to diversify its audience base and tap into a new reservoir of young and new users. With around 500 million active users, TikTok has been praised as one of the fastest growing social networking services.
When it comes to dating app war, no one can beat Tinder. There are other choices like Coffee meets Bagel, The League, Bumble, Match, and Grindr; this swipey dating app is people’s preferred option. Tinder is counted among the top apps accessed via Facebook login and competes with Spotify and Candy Crush Saga in terms of usage. In other words, with the increasing popularity, people might turn to Tinder for love instead of thinking about spending time listening to popular tunes or playing mobile games. Its 57 million user base is spread across 190 countries, and it supports around 40 languages.
The Competitive Social Networking Space
In a time when the Internet feels too noisy, it seems silly to say that some apps like Facebook and WhatsApp have million or billion users, and they are a part of our everyday lives. Numerous apps went away for good; this was certainly not their decade. Still, many networking platforms will stay with us longer.